Arga Snickaren (The Angry Carpenter) is one of the most popular construction and renovation programs on Swedish television. Anders Öfvergård and his team takes care of wrecked homes where the joy of renovation, and the strength and the money has run out. With his straight and honest way of being he forces individuals to act and face the fact - that they have to let go of the hammer, learn, plan and hand over a part of the job to the professionals.

Project – The purpose was to market and promote the “Arga Snickaren” TV program, to create a marketing platform for Arga Snickaren’s sponsors and to lift the Hem & Villa Fair. The mission was also to enhance and lift the overall experience for all Hem & Villa visitors.

Mission – We were responsible for the concept and design development and to produce a 160 sqm stand based on the TV program Arga Snickaren. This was an attractive place for visitors to activate and be entertained in. Our client's sponsors and partners used this opportunity to market and promote their products to visitors at the Hem & Villa fair in Stockholm and Gothenburg.

Result – Feather Agency was sole supplier and responsible for strategy, sponsorship, concept, design, production and implementation of the stand. Twenty partners and sponsors as well as every program participants in the reality show Arga Snickaren met 30 000 visitors on an interactive, playful, educational and fun way in the building and interior design environment. Visitors could, for example, paint, lay tile and install windows along with partners and staff. This was a "Success Stand" according to the Hem & Villa Fair management.