Feather Agency was a part of the Swedish Affair, teaming up with the Ministry of Foreign Affairs, the Swedish Institute, Visit Sweden, KOMM, Media Evolution and many other organisation at SXSW (the South by Southwest) fair & festival in Austin, TX 2016. The Swedish Affair was a joint venture between government agencies, trade organisations and companies within the creative, cultural and digital sectors. The purpose was to promote Swedish talent in all sectors through collaborations.

Project – Swedish Affair had a 60 sqm stand at the SXSW-fair and a nice big boathouse by the rivers for networking meetups, lunches, parties, talks and screenings. Feather was a partner responsible for adding creative activities to help increase and further promote Swedish culture, art and brands on this platform. The platsform was also built upon principles of collaboration and creating a diverse environment to attract new partners.

Mission – Feather contributes with, among other things, a screening of a movie promoting an upcoming Swedish documentary about how we can use games to build virtual societies and use them as blueprints in real building projects. We also activated the brand Pågen at the fair as well as on the events in the boathouse. We treated guests with Pågen's lovely ultra Swedish bakeries- gifflar.